Category Archives: NOLA Notes
NOLA Notes: ‘Don’t just write words. Write music.’ A brief, important point about varying sentence length
Because I couldn’t get a projector to work at the National College Media Convention in New Orleans, I read aloud a passage in a “Free Your Writing Voice” session that I’ve sometimes just flashed on a screen. I had not prepared for a dramatic reading, so I was surprised at how powerful it sounded coming out of my mouth.
The audience seemed to like it, though it’s a long passage. So I encourage you to read it aloud.
Another in a series of posts drawn from my notes at the National College Media Convention in New Orleans.
Arvli Ward, the student media director at UCLA, is far from the first speaker at a college media convention to talk about the importance of recruiting, training and retaining student journalists. But he’s the first I’ve heard who talked about maximizing the “resource velocity” of those students.
OK, here’s my new catch phrase, thanks to #nola13reinvent: “Resource velocity.” Make your resources produce profit faster.
— David Simpson (@adviserdavid) October 23, 2013
In fact, Ward recruits his student resources by treating them as customers. I thought that was fascinating and so pounded a lot of notes into my laptop. Here are some lightly edited highlights, along with related points I heard later from Candace Baltz of Washington State University:
Another in a series of posts drawn from notes taken at the National College Media Convention in New Orleans.
For all the well-deserved attention on the shift to digital consumption of news, there are two important reasons most of us in college media are not ready to abandon print newspapers:
- Print is still the way many students prefer to get campus news (60 percent according to a 2011 survey). We are all right to be concerned about whether that number is on the way down. But even campus papers recording drops still report numbers that would make off-campus papers green with envy.
- Print advertising profit is vital for most student media programs. We need that money to fund the training it will take to fuel that vital digital innovation.
So one of my priorities in New Orleans was hearing about ways to maximize print income. What follows may not be surprising for advisers who are heavily involved in advertising and distribution. But for those like me who’ve spent more time on newsroom matters, this may be helpful.