Monthly Archives: May 2015

Ramp up daily content by keeping it simple

Chase Chalker mugWhat happens when you have to post something about your campus every morning?

Chase Chalker (that’s him with the camera) became the first editor-in-chief of Georgia Southern Student Media’s “Digital Division” in fall 2014. While our newspaper, The George-Anne, continued to post news content, the new division was charged with posting something about campus life every weekday by the time our readers pulled out their phones for lunchtime browsing.

Chase and his crew tackled the mission with gusto and before long had created The Circle, a home for not only daily stories and photos but also a lot of video. (If you’re following industry trends, you won’t be surprised to know that video won the most visits.)

Chase wrote a column about the effort for the Georgia College Press Association newsletter. His advice might be boiled down to: Keep it simple. Here’s a slightly revised version.

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