Native advertising: A new road to revenue or a slippery slope? This week’s debate in tweets and links

This week’s day-long Federal Trade Commission discussion of native advertising set off another round of debate, so it’s a good time of another installment of tweets (many with links!) about the direction of advertising and the precious dollars it brings to news media, including college media. (Earlier installments: worries about mobile and some hopeful signs. )

Why does this matter for college media? As I reported in the earlier post on increasing digital revenue, Ryan Frank of the Emerald Media Group at the University of Oregon sums up the feeling about native advertising:  ”Most people hate it. But banner ads aren’t working … we’ve got to do something.”

On to the tweets (only half a dozen) …

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About adviserdavid

Student media director, Georgia Southern University

Posted on December 5, 2013, in Digital/social, Financial sustainability, Leadership. Bookmark the permalink. Leave a comment.

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