Some (mostly) positive thoughts on college media, the mobile tsuanami and native advertising

It’s not all bad! I posted “some nervous tweets” last week to share the alarming things I’m reading lately about the demise of banner ads and the tsunami of mobile.

The tweet collection below is somewhat more optimistic, I think. I’m particularly interested in the rise of “native” ads — which might be described as digital ads that your audience might actually want to read.

In the new world, I think many newsroom and advertising issues will converge on having a much better idea who is in the audience and focusing on serving them. But I certainly don’t have a prescription for that. Instead, here are some thoughts from here and there:

About adviserdavid

Student media director, Georgia Southern University

Posted on March 25, 2013, in Digital/social, Financial sustainability, Leadership. Bookmark the permalink. 1 Comment.

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